Photo of a bag of Seid Kemal Photo of a bag of Seid Kemal

Ethiopia Seid Kemal

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Varieties: Kurume, 75227, and Merdacheriko
Process: washed

Flavour: lemon myrtle, orange peel, mandarin

Body:   Acidity:

Roast: Omni (filter + espresso)

Origin story and details

Producer: Seid Kemal
Region: Jimma (Ethiopia), Ethiopia
Altitude: 1972-2100m above sea level

Gera

The southwestern part of Ethiopia is renowned as a center of Arabic coffee origin and diversity. Gera Woreda (County) in the Jimma zone is notable for its natural forest, where the predominant production system is semi-forested coffee. Coffee farmers around Gera own significantly larger coffee farms compared to those in the southern regions of Ethiopia

Seid Kemal was born in Sedi village, a small town known for its coffee production and proximity to the national coffee research center, Gera Research, which specializes in coffee berry disease and genetic conservation research. Growing up in a coffee farming family and observing coffee researchers daily, Seid developed a strong motivation to pursue a career in coffee farming and trade. As one of the older children in his family, he was responsible for helping his parents with all aspects of coffee farming and trading activities. Like most coffee farmers in Ethiopia, they sold their red coffee cherries to local collectors (Akrabis) and private washing stations at lower prices.

Production

As Seid expanded his coffee business network by working closely with Akrabis and washing stations, he learned a great deal and began figuring out how to secure financial resources to establish his own coffee washing station. He secured a loan from a bank in Agaro town, which enabled him to build a coffee washing station in Sedi in 2016. Seeking independence, he shared a portion of his parents’ coffee farm, inheriting a total of 60 hectares in Sedi village. He subsequently collaborated with other coffee farmers in Chawra to process their red coffee cherries at his washing station. Seid now works with over 40 smallholder coffee farmers and pays a second payment to registered and permanent suppliers of coffee to his station.

G Broad connected with Seid through Getu Bekele’s farm in Chawra, giving Seid the opportunity to acquire some of Getu’s coffees, which were blended into a macro lot and sold as Gera Washed coffee. Condesa has been buying coffees from Gera and Goma counties in the Jimma zone for a few years. This year marks the first arrival of Seid’s coffee from Sedi village in Gera Woreda in Australia. Sedi produces both grade 1 and grade 2 washed coffees, collected from coffee berry disease-resistant varieties, namely 75227 and Merdacheriko.

Processing

Freshly picked coffee cherries are meticulously sorted to eliminate any unripe, lighter, overripe, or insect-damaged fruit, retaining only fully ripe red cherries. The pulping process is carried out using a locally made Agard pulper. Subsequently, the coffee is soaked in water between 60 and 72 hours during wet fermentation, depending on the ambient temperature. During the first 24 hours, the water is replaced every 12 hours, and then every 24 hours for the remaining 48 hours. The fermentation process is complete when the mucilage is fully removed, which is confirmed by washing the parchment coffee with clean water.

Washed parchment coffee moves onto the skin-drying stage, where it is spread out by hand under shade for 2 to 4 hours in the morning. Following this, the coffee enters the final main drying stage. Parchment coffee is placed on a raised drying bed for 12 - 14 days, until the moisture level of the beans reaches 10.0-10.5%.

To ensure even drying, the coffee is sun-dried for two hours each morning (8.30-11.00 AM)and afternoon (3.00-5.00PM). It is covered with nylon mesh and plastic from 11.30AM- 3:00 PM to shield it from the direct midday heat. This routine is followed throughout the entire parchment coffee drying process.

Traceability

100% Kurume, 75227, and Merdacheriko coffee beans, provided by Condesa and roasted by us on Gadigal land / Sydney.

Country grade: Unknown ?

 

This page has all the sourcing information (variety, process, region, story, importer, harvest date, and more) that our importers share with us for public use.

Being transparent helps us to talk confidently about the quality and background of the products we sell. It also helps you to know exactly what you’re buying.

Learn more:
Coffee page transparency legend
Our coffee philosophy
Our business approach

Fresh harvest sourcing

We only source and roast coffee from each country’s latest harvest season (so the green coffee is never older than 1 year from the time of picking, processing and packing).

This ensures the sensory qualities are always at their peak and unaffected by excessive ageing.

Learn everything about this coffee:


Roasted for espresso and filter (best enjoyed black)

Roast style: omni. Omni roasts are designed to brew and taste great both as espresso and filter. Our omni single origins generally sit on Agtron values in the ~70-60 value range. So, technically, they are somewhere in the lighter side of the medium spectrum.

Designed for espresso and filter brewing. Best enjoyed black.


Learn more:
Our Loring Kestrel S35 roaster
Our roasting style and approach

Try our custom brewing recipes

Our recipes and ratios are tailored to our coffee sourcing and roasting styles, bringing the best flavour and feel out of each coffee.

For pour over, immersion, and other filter brewing styles, check all our brew guides.

For our espresso single origins, we recommend a coffee:yield ratio of 1:3:

  • Dose: 20g ground coffee
  • Yield: 60g espresso
  • Total brew time: ~24-28 seconds

This is just a starting point! We encourage you to experiment, taste, and adjust to find the recipe that you enjoy the most.


Learn more:
Our espresso brew guide (single origin)
Brewing ratio calculator

Packaging and materials

  • Bags: ABA-certified home compostable (AS 5810-2010)
  • Labels: recyclable
  • Valves (only on +250g bags): general waste
  • Box and tape (online orders): recyclable

Learn more:
Our packaging

Brewing coffee at home

Best brewed 15–49 days post-roast

When you leave your whole beans to rest (inside the sealed bag) until our recommended window, you’re brewing at optimum flavour and acidity.

This time allows for the gas compounds, absorbed during the roasting process, to leave the coffee. If you brew too early, it may not be bad, but you’ll miss out on each coffee’s best flavour.

Our recommended brewing window

FAQs

Do you ship anywhere in Australia?

Yes! We deliver our coffee and brewing gear Australia-wide, roasted to order and in compostable and recyclable packaging.

Do you ship internationally?

We ship coffee beans to select international countries. Check the list to see if we ship to your destination.

Can I buy pre-ground coffee?

Yes, we offer pre-ground options for different methods:


- Ground for domestic espresso (home espresso machine)
- Ground for stovetop (Bialetti)
- Ground for AeroPress / Kalita / Cold Brew / Moccamaster / Plunger / French Press (immersion style)
- Ground for V60/Chemex (pour over style)

Do you source your coffee ethically? How so?

We source our coffee from small growers, producers, and cooperatives through responsible importing companies; 95% of our green coffee beans are supplied by Caravela Coffee, Cafe Imports, Osito, and Melbourne Coffee Merchants (certified B Corporations), plus Condesa Co Lab, Cofinet, and a few more.

We share all the traceability information we have about each coffee lot (territory of origin, producer, variety, processing method, importer, quality grade) on each dedicated coffee page. This applies to the blend components in our espresso blends.

Learn more about our coffee philosophy.

Do you roast dark or light?

We roast our single origins using omni roast medium/light profiles. (Omni means you can use the coffee both for filter and espresso brewing, no need to buy different bean bags with specific roast styles.)

We roast our espresso blends using darker profiles.

Learn more about our approach to roasting.

What is ‘specialty coffee’?

The definitions and references to specialty coffee are tricky, if not controversial.

Historically, and as most people see it these days, specialty coffee is Arabica beans that score over 80 in the old Specialty Coffee Association point scale. Today, the SCA refers to specialty coffee as “a coffee or coffee experience that is recognised for its distinctive attributes, resulting in a higher value within the marketplace.”

Our single origins are Arabica +85 SCA score and our blend components Arabica +80, which could be considered ‘true specialty’ coffee. Though we prefer to use the term ‘high quality’ and back this claim with solid traceability data.

What’s the benefit of your coffee subscription?

When you subscribe, you get freshly roasted coffee delivered as often as you need, so you don’t have to be so hands-on in planning your coffee purchases.

Also, you get free shipping on every delivery, and you can cancel or pause whenever you need – no lock-in periods.

Can I buy these beans in your coffee shops?

Yes, definitely! You can walk into any of our cafes in Sydney (or our wholesale network) and grab what’s available on the shelves. You can also buy online here and select free pickup from the Sample Coffee stores.


See all our FAQs

Sample Coffee Roasters warehouse in St Peters, Sydney

With love, from Sample

We’re an independent coffee roasting company based in Gadigal land / Sydney, Australia

We’ve been sharing exceptional coffees since 2011, with a particular focus on rotating single origins, ethical sourcing, and homebrewing accessibility.

Our daily work is driven by quality, consistency, transparency, and fun. This approach has slowly and organically connected us with a community of homebrewers and professionals who value how we do business and, above all, love delicious coffee beyond the hype.

Learn about us

Current coffees

All our current coffees