Photo of a bag of Beriti

Ethiopia Beriti

Sorry, sold out!

Variety: Ethiopian Heirloom
Process: washed

Flavour: peach, orange blossom, bergamot

Body:   Acidity:

Roast: Omni (filter + espresso)

Origin story and details

Region: Yirgacheffe, Ethiopia
Altitude: 2000 – 2350m above sea level

Welcome to the first of the fresh harvests from Ethiopia!

Reuben visited Ethiopia at the end of last year, visiting farms and washing stations, along with the ECX (Ethiopian Coffee Exchange) where coffee crops are traded.

Ethiopia’s the birthplace of coffee, and the coffee you’re drinking is Ethiopian Heirloom varietal, which is a mix of the naturally-occuring varietals of the region. If you look closely at the beans you’ll possibly notice more variation in the size than with other single origins, which are quite often a single varietal.

Jebena Buna: Ethiopian coffee ceremony

It’s not surprising that a country like Ethiopia also has long and rich traditions around drinking coffee, and their coffee ceremony is the perfect example. Here’s a photo of coffee being prepared during Reuben’s visit:

Much like here, coffee has a strong element of social bonding to it: the ceremony is about getting people together to talk.

Unlike here, they start with green beans and roast them right before brewing (we recommend giving our beans at least three days between roasting and brewing). They’re typically roasted in a frying pan over a flame, and often carried around afterwards to help cool the beans and also share the aromas with others nearby.

After grinding the beans in a mortar and pestle, they’re brewed in an unusual vessel: a long-necked ceramic kettle called a jebena. When the coffee boils up through the top of the container, it’s poured in and out of another container to cool it, then back into the jebena for serving.

A jebena Jebena

Small serving cups without handles are arranged on a tray, and the coffee is served in a continuous pour from cup to cup until they’ll all full. Traditionally the youngest child of the family will serve the coffees, with the eldest person in the room served first.

This is repeated with the same coffee grounds three times by adding fresh water: the first is called Arbol in Amharic, followed by the second,Tona, and finally the Bereka, which is also considered to be a blessing.

The way coffee is roasted and served in Ethiopia means this coffee is typically dark and bitter compared to the lighter roast that you’re drinking, so it’s also usually sweetened with sugar.

Vice Munchies capture the experience of the coffee ceremony in Addis Ababa, or Saveur magazine filmed the Ethiopian coffee ceremony if you’d like to see this in action:

And now, some jazz

One other indelible side to Ethiopia is their vibrant live jazz scene: it’s one of Reuben’s highlights from the visit last year.

This 45-minute mix comes from MogaDisco, a group of four collectors of African music, and gives you a taste of the range of music coming out of Ethiopia.

Traceability

100% Ethiopian Heirloom coffee beans, provided by Cafe Imports and roasted by us on Gadigal land / Sydney.

Country grade: Unknown ?

 

This page has all the sourcing information (variety, process, region, story, importer, harvest date, and more) that our importers share with us for public use.

Being transparent helps us to talk confidently about the quality and background of the products we sell. It also helps you to know exactly what you’re buying.

Learn more:
Coffee page transparency legend
Our coffee philosophy
Our business approach

Fresh harvest sourcing

This coffee was harvested in December 2015.

We only source and roast coffee from each country’s latest harvest season (so the green coffee is never older than 1 year from the time of picking, processing and packing).

This ensures the sensory qualities are always at their peak and unaffected by excessive ageing.

Learn everything about this coffee:


Roasted for espresso and filter (best enjoyed black)

Roast style: omni. Omni roasts are designed to brew and taste great both as espresso and filter. Our omni single origins generally sit on Agtron values in the ~70-60 value range. So, technically, they are somewhere in the lighter side of the medium spectrum.

Designed for espresso and filter brewing. Best enjoyed black.


Learn more:
Our Loring Kestrel S35 roaster
Our roasting style and approach

Try our custom brewing recipes

Our recipes and ratios are tailored to our coffee sourcing and roasting styles, bringing the best flavour and feel out of each coffee.

For pour over, immersion, and other filter brewing styles, check all our brew guides.

For our espresso single origins, we recommend a coffee:yield ratio of 1:3:

  • Dose: 20g ground coffee
  • Yield: 60g espresso
  • Total brew time: ~24-28 seconds

This is just a starting point! We encourage you to experiment, taste, and adjust to find the recipe that you enjoy the most.


Learn more:
Our espresso brew guide (single origin)
Brewing ratio calculator

Packaging and materials

  • Bags: ABA-certified home compostable (AS 5810-2010)
  • Labels: recyclable
  • Valves (only on +250g bags): general waste
  • Box and tape (online orders): recyclable

Learn more:
Our packaging

Brewing coffee at home

Best brewed 15–49 days post-roast

When you leave your whole beans to rest (inside the sealed bag) until our recommended window, you’re brewing at optimum flavour and acidity.

This time allows for the gas compounds, absorbed during the roasting process, to leave the coffee. If you brew too early, it may not be bad, but you’ll miss out on each coffee’s best flavour.

Our recommended brewing window

FAQs

Do you ship anywhere in Australia?

Yes! We deliver our coffee and brewing gear Australia-wide, roasted to order and in compostable and recyclable packaging.

Do you ship internationally?

We ship coffee beans to select international countries. Check the list to see if we ship to your destination.

Can I buy pre-ground coffee?

Yes, we offer pre-ground options for different methods:


- Ground for domestic espresso (home espresso machine)
- Ground for stovetop (Bialetti)
- Ground for AeroPress / Kalita / Cold Brew / Moccamaster / Plunger / French Press (immersion style)
- Ground for V60/Chemex (pour over style)

Do you source your coffee ethically? How so?

We source our coffee from small growers, producers, and cooperatives through responsible importing companies; 95% of our green coffee beans are supplied by Caravela Coffee, Cafe Imports, Osito, and Melbourne Coffee Merchants (certified B Corporations), plus Condesa Co Lab, Cofinet, and a few more.

We share all the traceability information we have about each coffee lot (territory of origin, producer, variety, processing method, importer, quality grade) on each dedicated coffee page. This applies to the blend components in our espresso blends.

Learn more about our coffee philosophy.

Do you roast dark or light?

We roast our single origins using omni roast medium/light profiles. (Omni means you can use the coffee both for filter and espresso brewing, no need to buy different bean bags with specific roast styles.)

We roast our espresso blends using darker profiles.

Learn more about our approach to roasting.

What is ‘specialty coffee’?

The definitions and references to specialty coffee are tricky, if not controversial.

Historically, and as most people see it these days, specialty coffee is Arabica beans that score over 80 in the old Specialty Coffee Association point scale. Today, the SCA refers to specialty coffee as “a coffee or coffee experience that is recognised for its distinctive attributes, resulting in a higher value within the marketplace.”

Our single origins are Arabica +85 SCA score and our blend components Arabica +80, which could be considered ‘true specialty’ coffee. Though we prefer to use the term ‘high quality’ and back this claim with solid traceability data.

What’s the benefit of your coffee subscription?

When you subscribe, you get freshly roasted coffee delivered as often as you need, so you don’t have to be so hands-on in planning your coffee purchases.

Also, you get free shipping on every delivery, and you can cancel or pause whenever you need – no lock-in periods.

Can I buy these beans in your coffee shops?

Yes, definitely! You can walk into any of our cafes in Sydney (or our wholesale network) and grab what’s available on the shelves. You can also buy online here and select free pickup from the Sample Coffee stores.


See all our FAQs

Sample Coffee Roasters warehouse in St Peters, Sydney

With love, from Sample

We’re an independent coffee roasting company based in Gadigal land / Sydney, Australia

We’ve been sharing exceptional coffees since 2011, with a particular focus on rotating single origins, ethical sourcing, and homebrewing accessibility.

Our daily work is driven by quality, consistency, transparency, and fun. This approach has slowly and organically connected us with a community of homebrewers and professionals who value how we do business and, above all, love delicious coffee beyond the hype.

Learn about us

Current coffees

All our current coffees